What Does a Virtual Assistant Actually Do? (And What They Don’t)
What Virtual Assistants Do (and Don’t) – Services Explained
If you’ve ever thought, “I need help… but I’m not sure if a VA is what I need,”—you’re not alone.
Many business owners are overwhelmed with daily tasks but hesitant to hand them off. Sound familiar?
Let’s break down what a virtual assistant actually does, what they don’t, and how to know if it’s time to bring one on board.
What a Virtual Assistant Does
A great VA (hi!) wears a lot of hats—but the right hats. Depending on their specialty, a VA can help you:
Admin Support
Manage your inbox + calendar
Organize Google Drive and files
Format and send documents, contracts, forms
Social Media Management
Schedule and post on Instagram, Facebook, etc.
Create captions and graphics
Manage DMs and engagement
Email Marketing
Set up automations and broadcasts
Design newsletters in platforms like ConvertKit or Mailchimp
Segment and clean up your list
Website + Tech Help
Update pages on Squarespace or WordPress
Manage blog posts
Connect tools like Stripe, Calendly, and ConvertKit
Launch Assistance
Create timelines and checklists
Set up freebies and sales funnels
Prep and schedule content for launch week
Think of a VA as your behind-the-scenes partner, helping your business run smoothly so you can stay in your zone of genius.
What a VA Doesn’t Do
To be clear: a VA is not an employee or a magic fix for your entire business. Most virtual assistants:
Don’t handle legal, financial, or tax tasks (unless certified)
Don’t provide full-time availability unless contracted
Don’t make business decisions for you (but we’ll help you implement them!)
A good VA empowers you—not replaces you.
How to Know If You’re Ready
Here are three signs it might be time to outsource:
You’re stuck in the weeds.
You spend hours responding to emails or formatting Canva posts instead of focusing on growth.You’re dropping balls.
Tasks are slipping through the cracks, and your systems feel messy.You want to scale, but you’re maxed out.
You know you need help, but you don’t know where to start. That’s exactly what a VA is here for.
Final Thought: You Don’t Have to Do It Alone
Outsourcing doesn’t mean giving up control—it means gaining capacity.
If you're nodding along and wondering what it would look like to have a right-hand support partner, let’s talk.
